Tradify is popular in Australia for straightforward mobile quoting and invoicing. Automate Leads goes further by including the website and lead tools Tradify users usually buy separately. Tradify is genuinely good at what it does. The question is whether quoting and invoicing alone solve your business problems, or whether you also need to win more Perth work online. This is an honest side-by-side for Australian tradies — not a hit piece. Both platforms have their place depending on what your business needs right now.
Where Tradify earns its reputation
-
Clean, fast mobile quoting — one of the better UX experiences for sending a quote from the van.
-
Simple scheduling and invoicing without the complexity of enterprise field service platforms.
-
Established Xero integration and a solid reputation among Australian sparkies and plumbers.
Where Automate Leads fits differently
-
SEO website with trade-specific and suburb pages — Tradify does not include any marketing or web presence.
-
Lead forms, chatbot, and prospecting dashboard connect enquiries directly to quotes without manual re-entry.
-
Flat $199/month regardless of team size — Tradify per-user pricing adds up once you have three or four staff.
-
You want to grow beyond word-of-mouth, need suburb SEO pages, and want lead capture connected to your quote workflow.
How to decide
Choose Tradify when: Referrals keep you busy, you have a website that works, and you mainly need faster quoting and invoicing.
Choose Automate Leads when: You want to grow beyond word-of-mouth, need suburb SEO pages, and want lead capture connected to your quote workflow.
A practical way to compare both
1. Audit where enquiries come from today
If 80%+ of jobs are referrals, Tradify's simplicity is appealing. If Google and your website matter, Automate Leads covers both.
2. Price a website and lead tools on top of Tradify
Budget $50–150/month for site builder, forms, and email on top of Tradify — then compare to Automate Leads all-in-one.
3. Compare per-user Tradify cost at your current team size
Four users on Tradify can exceed Automate Leads flat rate quickly.
4. Send identical quotes on both platforms from the van
Speed, template quality, and how many taps to send — test on 4G, not Wi-Fi.
Worth knowing before you switch
- Tradify is hard to beat for pure quoting speed — acknowledge that in your comparison
- Automate Leads chatbot works after hours when you cannot answer the phone
- Import your Tradify customer CSV before going live on either platform
- Ask your bookkeeper about Xero sync differences
- Trial on one new customer before migrating your whole database
Mistakes we see tradies make
- Switching from Tradify when quoting was never the problem — leads were
- Forgetting to cancel your website subscription after moving to Automate Leads
- Choosing on a sales demo instead of a field test between jobs
About Automate Leads
If Tradify already handles your jobs well and leads are not a problem, staying put is reasonable. If filling the diary and chasing quotes takes more time than the work itself, Automate Leads is worth a trial on real Perth jobs.